Digital Marketing & Community Engagement Associate

Social Media:

• Created engaging and curated content and captions for social marketing pushout

• Increased engagement on social platforms from July- September:

o Threads: +40% | TikTok: +37% | X (formerly Twitter): +25% | Instagram: +10%

• Captured and analyzed social media analytics for Round21 C- level execs

Event Activations:

• Assisted in planning and executing event activations, preparing plans, and product for the following events:

WNBA Collaboration

o WNBA All-Star Weekend | WNBA games

2K Sports Collaboration

o 2k Launch weekend | The Kickback

Other:

o SOHO House | Black on the Block

Key Achievements:

• Collaborated with WNBA and WNBA athletes for 2025 Round21 product line

• Partnered with 2K Sports to get Round21 assets featured in-game, reaching two million daily users.

• Adapted quickly to fast-paced events, coordinating logistics and content on tight timelines to maximize audience engagement

Social Media, Marketing, Content Creation, Intern

Social Media:

• Grew Instagram following by 300K in a marketing team of four

• Grew YoungLA's TikTok presence by 30,000 followers with content strategies and TikTok algorithm analysis

• Collaborated with industry influencers to create engaging content for social media, expanding digital presence

• Led and maintained YoungLA's TikTok distribution channel, refining content strategies, and leveraging algorithmic insights for user

growth

Event Activation:

• Collaborated in planning and executing the YoungLA 'Block Party', managing event setup, ideation, vendor negotiations, security,

employee coordination, and more for 12,000 in-person fans

• Organized memorable meet & greet experiences, including arcade games, pop-up stores, gym facilities, DJ performances, and

video production

• Demonstrated agility in managing dynamic, high-energy one-of-a-kind events that demanded swift problem-solving and

teamwork.

Key Achievements:

• Produced the highest viewed content in their TikTok History with 2.4 million views (September 2023)

• Created Java code and scripts for influencer performance measurement across digital channels

Co-Founder, Consultant

Point Infusion (Healthcare)

• Prototyped an AI healthcare receptionist designed to enhance patient intake efficiency and streamline operations.

• Consulted on how AI implementation can improve efficiency by 33%.

TeamLogicIT Woodland Hills (IT support)

• Developed and executed a comprehensive targeted social media marketing campaign for TeamLogicIT.

Shorties Clothing (Fashion Brand) 

• Created company's marketing strategy and operations driving business growth, brand development, and collaboration.